Herbalife Partners with Cristiano Ronaldo to Launch New Marketing Campaign

By Community | June 4, 2014

Global nutrition company Herbalife, ailment in partnership with Brand Ambassador Cristiano Ronaldo, sale have launched a new social media campaign called CR7 Driven to Perfection.

The new campaign calls on fans from around the world to submit videos describing what drives them to succeed. The winning video will be highlighted on Ronaldo’s Facebook page.

Rob Levy, here executive vice president, worldwide sales and marketing, Herbalife, said: “Partnering with Ronaldo in this campaign gives our members and athletes around the world an opportunity to show their training regimens, workout techniques and commitment to healthy living. We look forward to seeing first-hand how consumers of our product perfect their games – whatever they may be.”

“Good nutrition is at the core of my success and the team at Herbalife help me understand the importance of what I need pre-, during and post-game, as well as how to maximize my training regime as I look to continually improve,” said Ronaldo.