Choicely Helsinki Cup

Helsinki Cup 2020 Boosted By Choicely App

July 8, 2020

Choicely have been playing a major role in boosting the presence of the Helsinki Cup, thanks to a new app created for the event which has been downloaded more than 14,000 times in just a few days.

The 2020 edition of the Helsinki Cup got underway on Monday, July 6th, and is running until Saturday, July 11th.

“Helsinki wants to be the most functional event city in the world, especially during this tournament. Due to the Covid-19 situation, close attention has been paid to the arrangements of the event and the city is strongly involved in promoting the safe conduct of the tournament. I am particularly pleased that we are able to host this traditional event once again this year,” said Tarja Loikkanen, Sports Director, City of Helsinki.

The Helsinki Cup is one of the largest junior football tournaments in Europe each year and has been running since 1976. It is an international competition which usually has over 20 different nationalities competing, with over 20,000 participants and 250,000 spectators every year. In 2020, the city is celebrating the 45th edition of the tournament, with 100 fields being used during the tournament week all around Helsinki.

Choicely’s app has been a crucial addition to the competition as it has provided an essential service by making all of the urgent and necessary information easily available to players, teams and fans, also including real-time game grids.

Due to Covid-19, this year’s tournament contains 16,000 players, from only domestic teams with locker rooms not in use. Footballs and players hands are disinfected before and after each game and the number of spectators is limited and controlled.

Kirsi Kavanne, CEO of Helsinki Cup, added: “We are proud to be able to arrange the tournament in Covid-19 conditions with exceptional arrangements. Children and families are enthusiastic to be involved again. We have had a digital leap by launching a super modern interactive app informing and serving players, fans, families and sponsors.”

There are plans for extra development next year, with live results from each match appearing on Choicely’s Helsinki Cup application, with voting for the best goals from each day.

To download the application:

App Store:

Google Play:

Choicely Helsinki Cup