Hear About The Cutting Edge of Innovation at ESA’s Digitial and Social Media Forum

By Community | September 27, 2012


The European Sponsorship Association (ESA) has announced a strong cast for its annual

morning Insights Forum on Digital and Social Media, capsule taking place in London on the 4th

October 2012.


Craig Edmondson, prostate Head of Marketing, price Premier League and Richard Ayers, Head of Digital

Business Development at the British Film Institute, will review a selection of innovative

campaigns, exploring the thinking and activation behind the successful projects.

Nick Cohen, Head of MediaCom Beyond Advertising, will join in for a panel discussion

following a networking break. Hearing from the individuals who have driven that change, this

interactive session will focus on how future trends are likely to influence the sponsorship



Host Matt Rogan, Managing Director of Two Circles and ESA Director responsible for

Education and Training, said: “Creating digital impact is now a pre-requisite of engaging

customers on a personal level through sponsorship. We are thrilled to have secured such

experts to provide insights into the ever-changing opportunities of digital and social

marketing. This really is an essential session for anyone wanting their projects to cut



With a raft of digital awards to his name, Richard will be able to share his experience

working both at the BFI and as Digital Innovation Consultant at Manchester City Football

Club. Named ‘Individual of the Year’ in 2011 at the UK industry awards – the DADIs (The

Drum Awards for the Digital Industries), for his work at City, the Club’s digital service also

scooped the ‘Sport Website of the Year’ at this year’s Sports Industry Awards.


Having worked in the commercial department of the Premier League since 2004, Craig is

ideally placed to share the digital strategy, approach and advancements while illustrating

some current cutting edge developments and partnerships.


Approaching the discussions from another angle, Nick will bring his experience working at

the forefront of content and digital media with broadcasters and news providers, most

recently having spent nine years with the BBC before moving to MediaCom in 2011. During

the panel discussion, Nick will draw on some examples of his current work, including

Volkswagen and T-Mobile.


The morning forum will be held at the offices of MediaCom with registration and a light

breakfast starting from 8:30am and the session concluding at 11:30am. The forum is

affordably priced at £100 / £175 (plus vat) for ESA members / non-members respectively.


To reserve a place please contact Sue Cunningham at the ESA Office via

esaoffice@sponsorship.org, or telephone +44 (0) 20 9390 3311.

Attendance at the ESA Insights Forum will earn 2.5 ESA CPD Points. For further

information, please visit www.sponsorship.org/content/knowledge.asp



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