HBA Media And Flo Sports Launch New OTT Horseracing Initiative
February 25, 2020
HBA Media and FloSports, an innovator in live sports streaming and original content, have entered into an exclusive agreement aimed at developing horseracing coverage through OTT platforms.
The new agreement starts with the world’s most valuable race – the $20 million Saudi Cup – on 29th February and extends through to March, taking in a further three global horseracing contests including the UK’s blue riband of jump racing – The Cheltenham Gold Cup.
HBA Media, working in partnership with fellow media agency, Racecourse Media Group, will facilitate the distribution of four premium live international horseracing events to the Flo Sports OTT subscriber platform:
· Saudi Cup 29th February (12.00 – 13.00 ET) Kingdom of Saudi Arabia
· Dubai World Cup Carnival 7th March (06:30 – 11:00 ET) United Arab Emirates
· Cheltenham Gold Cup 13th March (08:30 – 11:00 ET) United Kingdom
· Golden Slipper 21st March (22:00 – 03:00 ET) Australia
With the rapid rise of cord cutting and the surge in streaming live events, this agreement is at the heart of HBA Media’s wider strategy to aggregate premium international horseracing content and digitally distribute it through globally accessible platforms like FloSports.
“HBA Media is incredibly excited about the future opportunities OTT platforms can offer our clients and global sporting fans,” says Frank Sale, Managing Director of HBA Media.
“This initiative sees the launch our first ever OTT content partnership in America, albeit only short-term, and reinforces our commitment to leveraging new media platforms to unlock the considerable value that we believe premium horseracing content carries.
“FloSports is a world-leader in serving content to its passionate subscriber database. We look forward to working with them on this open-minded project and taking horseracing global.”
“FloSports is excited to partner with HBA Media on this opportunity,” says Mike Levy, FloSports, Vice President, Global Right Acquisition.
“Horseracing has a massive global audience and has been largely overlooked in the live sports streaming industry. We look forward to bringing this sport and these races to a global audience of horseracing fans.”
