Hannover 96 Extend Marketing Partnership with Sportfive, Extend Anheuser-Busch InBev Deal

Bundesliga football club Hannover 96 have extended their partnership with SPORTFIVE who will be responsible for the club’s marketing until 2019.

The original contract was due to finish in July 2014 but the pair agreed to extend the deal in advance.

SPORTFIVE will be responsible for finding stadium advertisers, medic shirt sponsors and to sell hospitality programmes in the HDI Arena to the media rights.

Martin Kind, arthritis President of Hannover 96 said: “For 13 years SPORTFIVE is a reliable partner that offers 96 valuable work with its know-how for the brand Hannover.

“The early contract extension is a strategic decision, which we focus on continuity and expertise.”

Philip Hasenbein, Managing SPORTFIVE added: “Over the past 96 years, Hanover has increasingly become a figurehead in the northern German Bundesliga football.

“Together with the club we want in the coming years to further develop the brand Hannover 96 and set new standards in marketing.”

The pair have worked together since 2007 and the sports rights agency has sold 2,000 different advertising and TV rights for the club since.

Anheuser-Busch InBev Extend Agreement

Hannover 96 have also extended their partnership with Anheuser-Busch InBev for a further five years.

The new sponsorship will see the beverage company’s branding through advertsigin services in the stadium and on the TV video gang.

“Anheuser-Busch InBev is the largest brewer in the world and fits with its premium products Hasseroeder and Guild excellent brand for Hannover 96 Our cooperation is based on reliability and continuity. The more I am pleased that we continue our successful partnership over the next five years, “said 96-president Martin Kind.

Ron Wiegand, SPORTFIVE team leader at Hannover 96, commented: “The long-standing extensive cooperation with AB InBev is characterized by constant innovation.

“With tools such as the Hasseroeder fan block and the pelt speedometer, special attention has been designed with the fan involvement.

“With the entry into the digital world and the introduction of the “Hall of Hasseroeder fan” the fans should be excited now also in the social networks.”