Hamilton Shows Energy for Monster Deal

March 3, 2017

Formula One driver Lewis Hamilton has agreed a partnership deal with Monster Energy.

The Mercedes F1 driver, twice a World Champion, has signed a multi-year endorsement agreement with the energy drinks company. The deal will see Hamilton release his own brand of energy drink in the future.

The arrangement is designed to complement the existing deal between Monster and the Mercedes F1 team, but will see Hamilton work on projects outside his racing career.

Rodney Sacks, Chairman and CEO of Monster Energy, said, ”Lewis is truly a remarkable athlete and talent who is a friend of the company, so this is a natural progression for us both”.