H&M Launches New Super Bowl Ad Campaign with David Beckham

Hennes & Mauritz AB (H&M) has revealed it will return to the Super Bowl with a new David Beckham Bodywear campaign.

H&M will unveil a 30-second high-octane David Beckham TV spot featuring never-before-seen technology from Delivery Agent that brings a new level of consumer engagement and measurement to Super Bowl advertising. In an industry first, viewers with select Samsung Smart TVs will be able to buy pieces from the new David Beckham Bodywear collection instantly during the Super Bowl through the t-commerce platform.

H&M is the first retailer to launch a fully enabled t-commerce campaign that includes shopping from a commercial, as well as launching an H&M t-commerce boutique in the ShopTV marketplace, bringing pieces from the David Beckham Bodywear collection to consumers across the United States.

“We’re thrilled to be back in action at the Super Bowl, showcasing our new campaign,” says Daniel Kulle, President H&M North America. “We’re bringing our A-game, the world’s top style icon and the best quality bodywear to the largest stage in the world.”

The David Beckham Bodywear commercial will air during the 2nd quarter of the big game. The new collection marks the fifth season for H&M’s David Beckham Bodywear line, with nine styles designed in collaboration with the famed soccer player. The collection has quickly become a staple for men worldwide since its 2012 debut.