Green Bay Packers Extend New Amsterdam Spirits Sponsorship

October 3, 2013

New Amsterdam Spirits have announced they have renewed their sponsorship with the Green Bay Packers of the National Football League (NFL).

“We are delighted to further our partnership with the Green Bay Packers and bring their fans the best in-stadium experience,” said Gerard Thoukis, Senior Director of Marketing for New Amsterdam Spirits. “The past year was successful for both New Amsterdam and the Packers, and we look forward to being a part of another exciting season.”

In addition to branding in the Tundra Tailgate Zone, the sponsorship also includes special events, autographed items for promotions, and the use of official team marks and logos for consumer retail promotions. New Amsterdam’s partnership with the Packers corresponds with sponsorship agreements with three additional professional football teams this year.

“The Packers take pride in offering our fans an excellent game day experience,” said Craig Benzel, Director of Marketing and Corporate Sales for the Green Bay Packers. “Our partnership with New Amsterdam allows us to offer our adult fans a premium product as they cheer the Packers on.”

New Amsterdam have been busy in the NFL sponsorship market of late after extending deals with the Minnesota Vikings and the Oakland Raiders.