Goose Island Beer And White Sox Announce Partnership

Chicago White Sox has named Goose Island Beer company as the new official craft beer partner of the White Sox.

As part of the partnership, Goose Island will receive prominent brand exposure inside and outside of Guaranteed Rate Field. The marketing agreement contains video assets, including presence on video boards, promotions in market and in the ballpark, as well as an outfield wall sign and branding along the concourse. Under the terms of the agreement, fans will have access to a special tailgate event held by Goose Island and the White Sox at the ballpark during the 2018 season.

Goose Island will be featured in market retail promotions that will include a digital activation with White Sox social media during the 2018 season. Goose Island also will support Chicago White Sox Charities through the corporate partners program.

“The White Sox organization has been a great part of the Chicago community for over a century and we’re proud to be part of that family now. Our beers like Goose IPA and 312 are perfect for catching a great game of baseball anywhere,” said Todd Ahsmann, President of Goose Island Beer Co. “Personally, I grew up a Sox fan and share a lot of their memories, from jumping on the field when they clinched in ’83, to the last and first games at the old and new stadiums, the ’05 Series and more than thirty opening days.”

“By teaming up with Goose Island Beer Company Co., we are welcoming a nationally recognized, yet homegrown Chicago brand to the White Sox family,” said Brooks Boyer, White Sox senior vice president of sales and marketing. “Goose Island is one of the best in the business and is as passionate as we are about White Sox baseball and the fan experience. We’re excited to welcome Goose Island as our official craft beer partner, and a partner whose beers appeal to all White Sox fans and their tastes.”