Gold Coast Titans Unveil ‘Need YOU Now’ Marketing Campaign

By Community | February 28, 2013

National Rugby League’s Gold Coast Titans have revealed a new marketing campaign unveiling  an exciting new club anthem aimed at provoking a sense of pride and togetherness with the club’s fans and the Gold Coast community as a whole.

Unveiled in front of 350 fans and corporate supporters at tonight’s season launch at Jupiters Hotel & Casino, the club’s new ‘Need YOU Now’ campaign features an emotive and original music track written and produced by rising Queensland-based indie rock band Holland.

The “Need YOU Now” track and accompanying advertising campaign, which will begin airing from March 3, is supported by a montage of images highlighting the club’s community work, the Gold Coast lifestyle and the blood, sweat and tears that the players shed on and off the football field.

World Champion Gold Coast surfer and Titans 4 Tomorrow ambassador Joel Parkinson and his family feature in the campaign along with images of Titans players, the club’s fans, children, cheerleaders and fellow T4T ambassadors Preston Campbell and Clinton Toopi.

In a spine tingling performance at tonight’s season launch, Holland performed the song live for the very first time as the iSelect Titans’ class of 2013 was introduced on stage to officially mark the start of the season.

The “Need YOU Now” music track will be available for download through iTunes in the coming weeks, with all proceeds made from the track to be donated back to the club’s Titans 4 Tomorrow community programs.

iSelect Titans Chief Executive Officer David May said the “Need YOU Now” campaign was designed to showcase what the Titans means to the Gold Coast.

“The aim of this campaign is to capture all the great things that this club stands for and the pride we all feel being a part of the Gold Coast community,” said May.

“The emphasis in the title of the campaign is on the word ‘YOU’? communicating to individual fans that they can feel part of the team and can make a difference by being proud and passionate supporters of this club.

“The Titans have a proud reputation for meaningful community work and on top of that we have endeavoured to make attending Titans matches in 2013 the most affordable it has ever been for Gold Coast families so we wanted to showcase these messages in an all-encompassing campaign.

“We commissioned Holland to write and produce an emotive track to accompany this campaign and we believe that they have done an outstanding job.”