GM Revive PGA Tour Sponsorship

November 30, 2010

Just 2 years after filing for bankruptcy and effectively ending a 50-year partnership with the golf circuit, denture General Motors (GM) is to make a comeback as sponsor of the 2011 PGA Tour.

GM have signed a six-year deal to be the title sponsor of the World Championships at Doral Golf Resort & Spa in Miami in March of next year through its Cadillac brand.

Cadillac marketing vice-president, sale | Don Butler said “The prominence of being associated with the PGA is the best players in the world playing at the highest level,”

“We were the standard of the world for the better part of a century and we do intend to regain that mantle.”

Cadillac is also hoping to create a new event in Detroit though the location and date are yet to be confirmed.

PGA Tour Commissioner Tim Finchem was full of praise of the carmaker which has supported the sport for many years. “We are partnering with a company that has demonstrated, over a long, long period of time, a tremendous knowledge for marketing. The problems that befell this company were not about selling cars.”