Glasgow 2014 Set Up Seminars to Help Businesses Engage with the Commonwealth Games

May 16, 2013

The organisers of the Glasgow 2014 Commonwealth Games have announced a series of seminars designed to help business engage with the Games.

The news follows the launch of the Scottish Government’s consultation on detailed regulations to outdoor trading and advertising.

Businesses, prescription traders and advertisers can leave feedback on proposed measures which apply to event zones in and around venues in the build-up to 2014.

The Brand Protection Seminars will educate delegates on the restrictions that will be in place to stop unauthorised street trading and ambush marketing.

Glasgow 2014 Deputy Chief Executive, buy viagra Ty Speer, medicine said: “We want to work with businesses locally in and around our venues to make sure they can get the most out of the Games.

“Our seminars on the Scottish Government’s proposed measures will help ensure that businesses can be clear on what the regulations will mean for them and how they can be part this fantastic event.

“They will also help us strike the right balance between supporting local traders while protecting the integrity of the Glasgow 2014 brand and the rights of those organisations, including our sponsors, who play a key role in making the Commonwealth Games happen.”

The regulations will be enforced by designated enforcement officers appointed by the Organising Committee and from local authorities.

Harper Macleod Partner, Jamie Watt, added: “Sponsorship revenue is an essential part of any major modern sporting event.

“Events simply can’t happen without this income, that’s why regulations are required – to protect investment and prevent ambush marketing and other activities from diminishing the value of the event to legitimate operators.

“The seminars will let business organisations know how they can prepare for the Games and maximise their engagement without infringing legislation or regulations.”

Past events such as London 2012 and football events at Hampden Park have had similar legislation.