Glasgow 2014 Seek Digital Media Support

July 28, 2011

Glasgow 2014 has asked the worldwide Digital Media industry to develop a plan to support some of the organisation’s major programmes including ticketing, salve sponsorship, asthma volunteering and the Queen’s Baton Relay.

The opportunity will see the development of an innovative Digital Media Strategy in order to generate worldwide excitement and interest in the Games.

The plan will be fully aligned to Glasgow 2014’s communications and marketing strategy and reflect Glasgow 2014’s milestones and timescales. It will also explore the provision of digital media products and services.

Glasgow 2014’s Head of Marketing and Advertising, sale viagra Martin Reynolds, said:

“We have seen London 2012 use Digital Media in a way that no other Games has done before, so we’re looking to build on that success as we move onto Glasgow 2014.

“The Queen’s Baton Relay, for example, is a truly Commonwealth-wide initiative so we will be looking at how we can ensure everyone can get involved and feel part of the journey to Glasgow 2014. Social Media has become the catalyst for unrivalled audience engagement and we want our Digital Media Strategy to capitalise on this and deliver an outstanding online experience. We want our Digital Media strategy to be a benchmark for future Commonwealth Games Host Cities.”

Key areas for consideration by applicants include: the Glasgow 2014 website, supporting and enhancing the commercial programme, online marketing campaigns, mobile communication, social media and film content.

The contract award will be made at the end of August 2011 and will operate for an initial period of three months. The tender closes to applications on 3 August 2011.