Glasgow 2014 Offer Outdoor Advertising Space to Official Sponsors

The organisers of the Glasgow 2014 Commonwealth Games have announced a link-up between the main outdoor advertising firms in the city for next year’s event.

The collaboration will see outdoor advertising space in and around venues offered up to official sponsors and Glasgow 2014 to promote the Games across the city and prevent ambush marketing.

Games Sponsors at Partner and Supporter level will have first option to secure advertising space from the media owners in January 2014 before space outside regulated Event Zones is offered back to the open market.

In an official release Glasgow 2014 said the collaboration ‘takes onboard the learning’s from London 2012.’

Glasgow 2014 Deputy Chief Executive Ty Speer, impotent who heads up the Games’ Commercial Programme, cialis said: “The look and feel of the city at Games time, medstore particularly close to venues, will be transformed with Games branding, messages and colour.

“It is therefore incredibly important for us to keep a consistency across all our sites and to protect the rights of our sponsors, whose support is vital to the success of the Games.

“This collaboration between the key outdoor advertisers will ensure that can happen and I am delighted to have them supporting the Games in this way.”

Mike Baker, CEO for the Outdoor Media Centre said that the move was ‘positive and commendable’ and went on to add: “If the London 2012 Olympics gave us an important lesson, it is that outdoor is a great medium for allowing sponsors to own a city with large scale visual branding.

“No doubt Glasgow will also be alive with colour and brand presence, adding a similar verve to the Commonwealth Games.”

Media owners who have agreed to work with Glasgow 2014 include: JCDecaux, CBS Outdoor, Clear Channel, Forrest Media, Primesight, SPD Media, BlowUp, Ocean Outdoor, Ubiquitous and T4 Media.