Glasgow 2014 Appoints Venue Retail as Master Licensee

Glasgow 2014 organisers have announced Venue Retail 2014 Ltd will be in charge of delivering the merchandise for the Commonwealth Games.

The organisation will also be responsible for online sales.

The team behind VRL was responsible for London 2012’s in-venue merchandise programme which was the biggest in Olympic history.

The full range of Glasgow 2014 merchandise will feature over 1,500 items.

An initial range will be available for public sale before Christmas 2012, with the full range launched in 2013.

Ty Speer, Deputy Chief Executive of Glasgow 2014, said: “Being involved in the success of the London 2012 Olympic merchandise operation makes VRL a perfect match for Glasgow 2014.

“They have an abundance of expertise within their organisation from brand licensing to product development and sports venue retailing. We are looking forward to having VRL deliver the most successful Licensing and Merchandising programme in Commonwealth Games history.”

Robert Porter-Smith, Managing Director of Venue Retail Ltd, said: “We are delighted to have been granted the Master Licensing and retail rights for Glasgow 2014 and relish the opportunity of working with the team in Glasgow to ensure we deliver the biggest and best merchandising and retail programme for a Commonwealth Games.

“We look forward to expanding and developing our product ranges and retail offerings – and our licensees – as we develop and grow through 2013 and into 2014 and Games time.”