Gillette Unveil London 2012 Brand Ambassadors

January 10, 2012

Gillette, price buy a Procter & Gamble brand, impotent have revealed their team of 24 world-class athletes from 18 countries that will represent the world’s leading male grooming brand at the 2012 Olympic Games in London.

The athletes include Roger Federer of Switzerland, drugs Ryan Lochte of the United States, Lin Dan of China, Emmanuel Ginobili of Argentina and Sir Chris Hoy of Great Britain. Each of these athletes will participate in activities to help inspire and encourage future generations to achieve greatness through great starts in athletics – and in life.

The Gillette campaign will be the first program launched as part of P&G’s far-reaching 10 year partnership with the Olympic Movement. “We think Gillette’s program is the perfect start to P&G’s Olympic Games Program,” said Marc Pritchard, P&G Global Marketing & Brand Building Officer. “Between them, these athletes have earned 18 world records and 55 world championships and they embody the commitment to excellence that inspires us as a company.”

The selected athletes exemplify Gillette’s conviction that in athletics, and in life, a great start can make all the difference. The key to success in many sports can be linked to proper preparation and an athlete’s action in the first milliseconds, not necessarily the final moments of the contest. Gillette hopes to inspire future generations of Olympians by telling powerful, personal stories that illustrate the importance of a great start from the athletes’ perspective. The campaign will also reinforce Gillette’s role in helping more than 800 million men around the world begin their day with a close, comfortable shave, a key part of their grooming ritual that helps them give them a great start to their day so they can look, feel and be their best.

Research shows that early inspiration and support through coaches, local clubs and community centers can help fuel a child’s success in life.* Gillette and the athletes will recognize an organization that gave him a great start and make a contribution or participate in a series of activities ranging from coaching, training sessions and workshops at their local organizations leading up to and immediately after The Olympics to help give future generation of Olympic hopefuls a similar opportunity.

“I have seen firsthand how a program with early involvement positively impacts a young person’s life,” said Gillette athlete Roger Federer. “The athletes working with Gillette have a great opportunity to inspire young athletes to greatness.”

Patrice Louvet, P&G president of global grooming and shave care, said: “The Gillette ambassadors exemplify the importance of a great start in life and in their athletic events. We are pleased to welcome this outstanding team of athletes to the Gillette family. Together, we hope to make a real difference in the lives of young athletes around the world.”

Ambassadors include:

Emmanuel Ginobili – Argentina, (Basketball), Matteo Tagliariol – Italy, (Fencing), Thomaz Bellucci – Brazil, (Tennis), Shinji Kagawa – Japan, (Football), Murilo Endres – Brazil, (Volleyball), Yahel Castillo – Mexico, (Diving), Paulo Ganso – Brazil, (Football), Fernando Platas – Mexico, (Diving) Felipe Franca Silva – Brazil, (Swimming), Mario Bazan – Peru, Athletics (Middle Distance) Alexandre Despatie – Canada, (Diving), Nikita Lobintsev – Russia, (Swimming), Tomas Gonzalez – Chile, (Gymnastics), Rudy Fernandez -Spain, (Basketball), Lin Dan – China, (Badminton), Roger Federer – Switzerland, (Tennis), Alain Bernard – France, (Swimming), Andriy Govorov – Ukraine, (Swimming) Paul Biedermann – Germany, (Swimming), Ryan Lochte – United States, (Swimming), Sir Chris Hoy – Great Britain, (Cycling), Tyson Gay – United States, Athletics (100m), Liam Tancock – Great Britain, (Swimming) and Albert Subirats – Venezuela, (Swimming).