German Handball Federation

German Handball Federation Names Lidl As Premier Partner

April 5, 2018

German Handball Federation (DHB) has extended its partnership with Lidl as official food partner.

As a premium partner Lidl will advertise in April 2018 its logo on the jersey of the men’s national team at the height of the clavicle. The company will further benefit from extensive advertising services such as the presence on the LED TV video gang on floor adhesives, as well as promotions.

The collaboration was brokered by Lagardère Sports and agreed upon by the end of the 2020th

Mark Schober, CEO of the German Handball Federation said: “The commitment of Lidl in German Handball Federation is a prime example of a successful activation. Lidl takes advantage of the partnership, for example through the use of our national team as testimonials on products and skillfully at point of sale in order to achieve its objectives. With an area on the jersey, this is now more credible possible. This is a win-win situation. ”

“Lidl Germany and the DHB combines a successful and reliable partnership that we wanted to continue to intensify. Was going to be a premium partner the next logical step, “said Juergen Achenbach, Director of Marketing at Lidl Germany.

“Together we can issues such as exercise and balanced diet communicate emotionally and touchable.”

Christian Hesselbach, senior director at Sports DHB marketers Lagardère Sports, added: “With strong activation measures Lidl makes the most of his DHB Partnership and uses the international matches as a communication platform optimally. As a premium partner Lidl accompanies the men’s national team is now on its way to Handball World Cup in their own country and will benefit enormously from the growing attention. ”


German Handball Federation