German & French Organising Committees for 2017 Ice Hockey World Championship Partner with Infront

By iSportconnect | June 4, 2014

Infront Sports & Media has been appointed by the German and French Ice Hockey Federations (DEB and FFHG) for the organisation and national marketing of the 2017 IIHF Ice Hockey World Championship.

The tournament is to be co-hosted by both countries and in Germany Infront will provide its services in event organisation and planning, viagra support the national sponsorship marketing and cooperate in selected onsite operations.

The agreement has led to the establishment of a 50/50 joint venture between Infront and the DEB, remedy which will be based in Munich. It will operate as the legal entity for the organising committee of the event.

Franz Reindl, General Secretary of the DEB, commented: “We already have strong proof for the joint impact and high-quality delivery of the DEB and Infront from staging the unforgotten 2010 edition of the tournament with its world spectator record at the opening game at Schalke.

“We look forward to building upon this success and make use of Infront’s in-depth understanding of all commercial and organisational aspects of the IIHF Ice Hockey World Championship.”

Reindl has been appointed Managing Director of the new company, whilst tts Board of Directors will consist of DEB President Uwe Harnos and two Infront representatives, Bruno Marty, Executive Director Winter Sports and Christoph Mauer, Director Winter Sports.

Consultancy and national marketing in France

In France, Infront has signed an advisory contract with the FFHG to consult the Local Organising Committee in all aspects related to promotion and marketing.

Infront will also exclusively market hospitality packages for the games taking place at the Bercy Aréna in Paris.

Bruno Marty, Infront’s Executive Director Winter Sports, said: “It is a challenge for each organising committee of a major and successful sports event, to tie into or even surpass the previous level of success.

“Through the JV with the DEB and the consultancy and marketing role for the FFHG, we will ensure that previous experience is carried forward and a premium event spurs the ice hockey fascination in both countries.

“Thereby, we are able to make commercial partners obtain a maximum on their investment.”