Samsung Sports partnerships

Generations For Peace and Samsung renews partnership supporting grassroots peace-through-sport programmes

February 19, 2018

Generations For Peace, the global peace-building NGO based in Jordan, and Samsung Electronics have announced the renewal of their regional partnership supporting grassroots peace-through-sport programmes in communities in Jordan, Palestine, Lebanon and Iraq.

The partnership includes support for community programmes, training, and the annual Samsung Generations For Peace Awards.

Changsup Lee, president of Samsung Electronics Levant, stated: “With 10 years of successful partnership under our belts, we look forward to continuing our collaboration with Generations For Peace, supporting innovative approaches to engage youth in peace building at the grassroots around the globe. Generations For Peace inspires us with its passion, innovation, impact and excellence, and is a perfect fit for Samsung’s mission to create positive change through our corporate citizenship programmes, based on societal needs and aligned with our core competencies as a leading technology company.

“We are very proud that Generations For Peace has consistently risen through the ranks and this year has earned the #30 ranking in the World’s Top 500 NGOs. This recognition is well-deserved, and Samsung is committed to continue our partnership together to turn our shared passion into positive impact in people’s lives in communities across the region.”

Generations For Peace founder and chairman, HRH Prince Feisal Al Hussein of Jordan, said: “Over the last ten years our region has faced immense challenges, but our partnership together is founded on a strong shared commitment to innovate, test, learn and adapt to create the most effective and impactful ways to support youth to lead positive and sustainable changes in their own communities.

“Powered by Samsung’s support, the model has delivered concrete results in schools and youth centres across the region, and has attracted growing support to enable us now to take our programmes to nationwide scale, benefitting more children youth, children, and adults than ever before.”


Samsung Sports partnerships