GE Becomes Official Marketing Partner of the PGA TOUR

erectile helvetica, health sans-serif; font-size: 12px;”>The PGA TOUR announced yesterday, allergist March 23, that General Electric (GE) had agreed a new three-year Official Marketing Partnership that advances GE’s healthymagination commitment in local communities.

The initiative brings PGA TOUR players and consumers together with GE innovations that increase access and improve quality and efficiency around the world.

Healthymagination innovations will be showcased at eight PGA TOUR events in 2011, on the course through on-site exhibition and for audiences watching at home.

GE becomes the Official Medical Diagnostic Imaging Equipment Sponsor and Official Electronic Medical Records Management Solutions Sponsor of the PGA TOUR, Champions Tour and Nationwide Tour.

Tom Wade, PGA TOUR chief marketing officer, stated: “The PGA TOUR is very excited to partner with GE and healthymagination. GE is a dynamic company that is bringing its innovation and knowledge to the PGA TOUR in an exciting, interactive way.  We see this as an opportunity to educate both our players and our fans about their own health in a fun and creative way. We’re grateful for GE’s support of the PGA TOUR and look forward to working together in the coming years.”

In addition to the agreement, PGA TOUR members Jim Furyk and Sean O’Hair have joined GE as ambassadors for the healthymagination program, helping to activate the partnership with consumers and media.

Mike Barber, vice president of healthymagination, added: “We are eager to partner with the PGA TOUR as well as Jim Furyk and Sean O’Hair as another step forward in our healthymagination commitment to deliver better health to more people. Through the PGA TOUR sponsorship, GE will share high-tech innovations – like ultrasound, MR and Lunar body composition testing – with millions of consumers.”