Fulham FC and Two Cirlces Agree Long Term Partnership

November 19, 2014

Fulham FC has announced a long term partnership with the data driven sports agency Two Circles.

Two Circles will provide the English Championship club with an innovative CRM solution that places customer data at the heart of the business.

Centralising information from various systems across the organisation, medical as well as from social media and other external sources, the solution will give Fulham insight into its customer base.

This will allow the club to deliver more effective marketing campaigns, improve customer experiences and enhance commercial performance across ticketing, membership, retail and hospitality.

Sarah Brookes, Communications & Marketing Director at Fulham said: “We have been working with Two Circles since last summer and the work that has been carried out has increased our understanding of the fan-base and is generating tangible returns.

“For example, only five weeks into the season-ticket campaign we had exceeded our target, and had achieved more than at the equivalent point in the previous season. Given the obvious differences between then and now in terms of our league status, we could not be happier with the results of this project to date.”

Sam Yardley, Lead Consultant at Two Circles, added: “We’re excited to announce this long term partnership with Fulham Football Club.

“We are relishing the prospect of helping the club deepen the understanding it has of its existing fans, while delivering a CRM solution to help them better meet their needs, with a view to growing the Fulham fan base in London and beyond for the years to come.”