FRS Become Official Sponsor of 2012 Reebok CrossFit Games

July 14, 2012

The FRS Company, discount manufacturer of the Healthy Performance(TM) line of products, therapy | has announced that it will be an official sponsor of the 2012 Reebok CrossFit Games, an annual fitness competition created and operated by CrossFit, Inc. 

Elite athletes compete at the CrossFit Games for the crown of the Fittest on Earth(TM) and a piece of the $1 million purse. The Games, now in their sixth year, will be held July 13-15 at The Home Depot Center in Carson, CA and broadcast worldwide on the ESPN network.

“FRS is excited to announce our partnership with CrossFit and support these athletes in their pursuit of greater performance,” commented Matt Kohler, Chief Marketing Officer, The FRS Company. “CrossFit is a natural fit for us, and supports our overall mission to fuel a healthy, active lifestyle for athletes and fans alike.”

Open to competitors from around the world through the official website at, the CrossFit Games have been named “one of the fastest growing sports in America,” by Forbes. The season kicked off with the Open, with nearly 70,000 competitors participating online and at CrossFit affiliated gyms worldwide. The top athletes and teams in each region from the Open move onto the 17 worldwide Regionals. The best athletes and teams at Regionals will compete at the finals of the 2012 Reebok CrossFit Games.

“We’re thrilled to have FRS support the CrossFit Games,” said Steve Weiss, Corporate Development, CrossFit, Inc.  “The relationship with FRS was a natural fit given the emphasis they place on trying to maintain a healthy lifestyle. We believe the Games are the ultimate test of fitness, and partners like FRS help support our search for the fittest man and woman on earth.”