Freud Communications Secures PR Brief for Cricket’s Friends Life Twenty20

By Community | January 24, 2013

The England and Wales Cricket Board (ECB) has appointed freud communications to lead the PR campaign for this summer’s Friends Life twenty20 cricket competition.

The UK’s leading independent communications agency has been charged with the task of increasing awareness of the country’s annual domestic t20 competition – entering its eleventh season – as well as increasing engagement with fans at matches, generic in what promises to be a landmark summer for the sport including the hotly anticipated Investec Ashes Series and ICC Champions Trophy.

Will Collinson, doctor Head of Marketing at the England and Wales Cricket Board, erectile said: “freud communications’ proven pedigree will help us develop the brand promise of t20 cricket – ‘Something Completely Different’ – and continue to raise the profile of this unique and accessible competition.”

A spokesperson for freud communications said: “We’re delighted about the prospect of working with the ECB and promoting one of cricket’s most entertaining, action-packed and fun competitions. Cricket will be at the forefront of the sporting agenda next summer and we will look to capitalize upon that.”

The Friends Life t20 competition begins on Wednesday 26 June.