Formula One Motorsport Snapchat

Formula 1 signs global deal with mobile app Snapchat

July 14, 2017

Formula 1 (F1) has signed a global deal with mobile app Snapchat ahead of this weekend’s British Grand Prix.

The new deal is part of Liberty Media’s strategy to develop the motorsport on a number of digital platforms.

The partnership will begin this weekend, with coverage of Sunday’s race at Silverstone set to be featured on Snapchat’s ‘Our Stories’ feature.

Frank Arthofer, Head of digital at F1, is optimistic about the prospect of expanding the sport’s coverage: “This is the first step towards expanding our social media strategy.

“We need to continue to bring new fans to the sport – by reaching out to them on social media platforms with behind the scenes, fun and engaging content.

“Snap’s platform is one of the most popular among ‘millennials’, a sector we are particularly looking at attracting, as it represents the future of our sport.”

Snapchat said: “Our Stories allow Snapchatters at the event to contribute their unique perspectives through video and photo Snaps to one collective Story, capturing the atmosphere and excitement.”

David Bristol, director, added: “We applaud F1’s move to sign a deal with Snapchat as part of their new digital strategy. Frank and the team understand the value of making available unique and engaging content to fans through their preferred channels, and these are often Social Media platforms, especially for the younger public they wish to attract.

“This strategy does not erode broadcasting and on the contrary, could push some of these younger fans towards their planned online streaming platform. We look forward to more developments like this in the future.”

The material that will be featured on Snapchat will be available to users in the UK and the US.

Snap will also cover races in Singapore, Japan, the US, Mexico, Brazil and Abu Dhabi.

Formula One Motorsport Snapchat