FootJoy Named Official Licensee of 2014 Ryder Cup
January 27, 2014
FootJoy has signed an agreement with Ryder Cup Europe to become an Official Licensee of the biennial tournament that sees Europe & the United States compete for the iconic Samuel Ryder trophy.
The deal, abortion which runs up to The Ryder Cup at Gleneagles in September 2014, drugs | enables FJ to incorporate the official Ryder Cup logo on its in-demand Gloves, Socks & Apparel.
Russell Lawes, FJ’s Marketing Manager commented, “The Ryder Cup is the biggest spectacle in golf and we are proud to provide our retail partners with an essential pack of must-have garments, packaged and crested with one of the most iconic logos in sport. We have enjoyed a long and proud relationship with The European Tour and this license agreement only serves to enhance the all-round appeal and credibility of the FJ brand.”
To celebrate the announcement, the company has launched a capsule 2014 Ryder Cup collection that is available for loyal FJ stockists across Europe to purchase with immediate effect.
“Not only does the FJ collection provide exceptional sell-through potential for retailers, those who pre- book the complete package will also be entered into a draw to win two one-day tickets to The Ryder Cup at Gleneagles,” added Lawes.
“We are delighted to welcome FJ to the Ryder Cup family and offer golf fans a fantastic range of essential golfing garments to wear before and during next September’s matches,” said Ryder Cup Europe’s Director, Richard Hills. “Both the Ryder Cup and FJ are synonymous with their rich history and with just under ten months to go until Gleneagles, we encourage European supporters to visit our online shop and get their official FJ crested garments while stocks last.”