Football Conference Announces New Title Sponsor

English fifth-tier the Football Conference has revealed van leasing company Vanarama.co.uk as their new title sponsor 

The partnership was launched today in the presence of member clubs and will see the commercial vehicle specialists take the naming rights for all 1,476 games a season across the three divisions in 2014/15.

To mark the launch of the partnership, Vanarama will bring back the competitions traditional name after a seven year absence. From the start of the new season the league shall be known as the Vanarama Conference, Vanarama Conference North and Vanarama Conference South.

Vanarama will use the Vanarama Conference platform to further build rapid UK wide awareness and understanding of the Vanarama business via the League’s established national; regional and social media platforms.

The partnership was negotiated by sports marketing agency SportQuake who will also assist in managing and delivering the national sponsorship campaign.

Andy Alderson, Vanarama.co.uk’ s Managing Director, said: “With the Construction sector predicted to play a major role in the growth of the UK economy over the next few years Britain’s van drivers, our customers, will be at their busiest since the peak of 2007. Our research shows a clear fit between our customers and football fans UK wide and as soon as I became aware of this unique opportunity to become such an important part of the national game I just had to get involved.”

Brian Lee, Chairman of the Football Conference said: “I am sure I speak for the whole of the Football Conference family, in welcoming such a competitive and innovative brand as Vanarama, to become our new Title Sponsor. We all look forward to working with Andy and his first class committed team to establish a partnership going forward which will be of major benefit to both over the next few years. Branding is a key element in this sponsorship for Vanarama, who will now be able to link their rapidly growing name, allied to our national sport through our position in it, backed with vibrant media coverage.”

The deal follows after previous title sponsor Skrill terminated their sponsorship deal early.