FloSports Rebrands With An Unveiling Of An Android App
By Taruka Srivastav | October 4, 2019
Sports streamer FloSports has launched a complete rebrand with expanded distribution to Android.
The new rebrand, which the company hopes will contribute to that growth, comes with a new logo, visual identity, tagline and is the result of a collaboration with Troika Media Group, a Los Angeles based agency.
Mark Floreani, CEO and co-founder of FloSports said: “Since our first live stream in 2006, we have been obsessed with the drive to give underserved sports the love they deserve. We live and breathe the sports we cover. It is time for our brand identity to fully represent the competitive spirit that is core to our DNA.”
“We are continuing to see a shift in viewership from desktop and mobile browsers to mobile and TV apps. Through our apps, we give consumers a superior viewing experience and easy access to all of the live events we cover. And we’re not done yet. In the next few months, we will be releasing casting support, which allows consumers to cast live events from their mobile devices to LG, Samsung and Vizio TVs, Roku and Fire TV.”
The launch of the app on Android follows launches on Apple TV, Roku and Fire TV in June. The Android app expands the service’s distribution to seven platforms.