FIS Renews Distribution Deal for World Cup Events with Infront

October 16, 2013

The International Ski Federation (FIS) has extended their partnership with Infront Sports & Media for the distribution of the FIS World Cup competitions for the 2013/14 and 2014/2015 seasons.

The renewed deal, viagra signed today at Sportel Monaco, pills will include free distribution of Freestyle and Snowboard news clips to broadcasters. In addition, the official FIS YouTube channels will, from this season onwards, feature Alpine, Nordic, Freestyle and Snowboard clips – available free of charge to fans worldwide*.

The production of video news releases (VNRs) for various FIS disciplines is now into its fourth successful season – providing broadcasters and fans with valuable content and the sports with higher exposure. Infront’s dedicated production and post-production unit produces the clips for all FIS Alpine, Cross Country, Ski Jumping, Nordic Combined, Snowboard and Freestyle World Cup events where Infront manages media rights. Over the past three seasons, this distribution of quality coverage directly from the competitions has helped to increase the international reach of the FIS events across the world.

Under the extended agreement, in order to more extensively promote the two youth oriented disciplines – the FIS Snowboard World Cup and FIS Freestyle Ski World Cup – broadcasters will continue to be provided with broadcast-standard quality coverage of these events through the web portal free-of-charge. Each Snowboard and Freestyle feed features competition highlights including beauty shots, the top three final runs along with interviews and podium coverage.

As a major novelty this year, clips across all disciplines produced by Infront will be made available on the official FIS YouTube channels. This includes Alpine and Nordic events of which three minute clips will be made available by Infront within six hours from the end of each race and offered free of charge to fans around the world. 

Sarah Lewis, FIS Secretary General, said: “The popularity of the video news releases over recent years has remained consistent and was a clear motivator for continuing the service. With its post-production, distribution and digital media expertise, Infront supports us in boosting our sport’s coverage on various channels and around the world. Distributing the FIS World Cups programming through all available media platforms is highly appreciated by the fans and with the free material we can even offer an additional benefit to our broadcast partners.” 

Bruno Marty, Executive Director Winter Sports at Infront, said: “The extension of the project for two seasons is a result of its appreciation by fans and broadcasters. Together with the FIS and all national skiing federations, our overall ambition to increase audience interest by promoting and distributing the FIS World Cup programming through television as well as digital media remains. In this spirit, we are focusing on the development of both the established and emerging disciplines to reach new audiences and increase levels of exposure year on year.”