FIG Appoints IEC as Official Media Agency
October 11, 2013
The world gynmastics governing body, Fédération Internationale de Gymnastique (FIG), has named IEC in Sport’s as the organisation’s official media agency.
The FIG had elected to sell broadcast rights to its major events centrally, and IEC will now sell the rights to the Artistic and Rhythmic World Cup events, as well as the FIG Challenge Cup, on their behalf. The two organisations had worked together in the past, and this announcement cements that relationship.
Daniel Franck, the chief executive of IEC in Sports, said: “We have been working with gymnastics for a number of years and our teams have developed a solid understanding of the business. This partnership with FIG is a good progression and demonstrates both our commitment to the sport and our desire to accompany FIG with its media projects to increase the profile of gymnastics across the world.”
Oliver Strebel, marketing and communication director of FIG, added:”This partnership is the result of a long-term collaboration with IEC in Sports and we trust in the professionalism of their teams. Whilst the distribution of the World Championships remains our responsibility, we have secured deals in certain territories in collaboration with IEC in Sports.
“Our new global strategy is here to last and has been designed to build comprehensive distribution and exposure to our sport. We have no doubt that additional developments will occur by working with the Lagardère Unlimited group, with the mutual goal of taking gymnastics to the place where it belongs.”