FIFA Women’s World Cup Seen By More Than A Billion
October 18, 2019
This summer’s FIFA Women’s World Cup in France reached 1.12 billion viewers, either on TV at home, on digital platforms or out-of-home.
The final was seen live by over 260 million viewers, and the average live match audience more than doubled from the 2015 edition.
An estimated 481.5 million people accessed coverage of France 2019 on digital platforms, equivalent to 43 per cent of the total audience reach. The digital audience, which overlaps with the linear TV audience, was up considerably on the estimated 86.0 million in 2015.
