FIFA announces Mengniu Group as official sponsor of 2018 World Cup
By Shantanu Srivastav | December 21, 2017
FIFA has announced Chinese dairy product manufacturer Mengniu Group as an official sponsor of the 2018 World Cup.
The agreement covers four categories of Mengniu’s products, making the Group the Official drinkable yoghurt and pre-packaged ice cream of the FIFA World Cup and the Official milk and powdered milk of the FIFA World Cup for Greater China.
The announcement was made in the China National Convention Centre in the presence of Mengniu Group CEO Jeffrey Lu and Fifa chief commercial officer Philippe Le Floc’h.
Le Floc’h said: “Mengniu is one of the biggest dairy producers in the world and is a strong brand in the Chinese market. Growing the game worldwide is one of our key priorities, and we now have another strong Official Sponsor in such an important region.”
“Naturally, we will also benefit from the fact that Mengniu’s business appeals to children and youngsters, giving us the opportunity to engage with a new generation of football fans.”
Lu added: “Thanks to our sponsorship of the Fifa World Cup, we have an opportunity to reach an even bigger global market and, more importantly, to showcase the Chinese dairy industry to the whole world. This is not only a proud moment for Mengniu, but also for the Chinese dairy industry as a whole.”