FIFA Aim For $1 Billion Plus Profit From Brazil 2014 World Cup

January 20, 2012

FIFA has announced that it expects to almost double the revenue accrued from the 2010 World Cup in South Africa in Brazil in 2014.

FIFA secretary general Jerome Valcke has predicted that the 2014 World Cup will generate profits of $1.2 billion for soccer’s world governing body.

“The 2014 World Cup should bring in $3.5 billion, and while expenditure should reach $2.3 billion in the same period. FIFA will thus achieve a positive result of $1.2 billion.”

Valcke was speaking in Rio de Janeiro at a local organising committee (LOC) board meeting ahead of the tournament.

He also explained FIFA’s 2010 – 2014 financial cycle.

“By contrast, sale cialis FIFA made a profit of $631 million over the four years leading up to South Africa’s World Cup, with 87% of its $4.19 billion turnover generated by the tournament itself. FIFA’s financial report for the period confirmed that expenditure over the four years was $3.56 billion, $105 million over budget due to additional investments in football development and a $31 million overspend on the 2010 World Cup”.

Valcke sought to “point out again that there have never been and there are no tensions between the [Brazilian] government and FIFA” after yesterday’s announcement on alcohol sale during the 2014 World Cup and emphasised that it is only the venue in Natal which is a stadium concern ahead of the tournament.

It is likely that the proposed 2014 World Cup Law, which will monitor commercial rights, alcohol sale and advertising rules, will be activated from March. There has been concern that FIFA will try and circumvent Brazilian law across the board but Brazilian Sports Minister Aldo Rebelo has expressed his confidence in the bill.

“In regards to the 2014 Bill, we are very optimistic that we will accomplish this mission in March. We had the presence of Vicente Candido and Renan Filho, the Presidential Special Commission, to discuss the last final points of the bill text. My optimism is based on the commitment of the special commission for the FIFA World Cup and the House of Representatives that they will vote on the bill in the beginning of March”.

Rebelo did concede that tickering remains as issue.

“The access [to tickets] is limited due to the capacities in the stadiums and as such it is important to ensure that all Brazilians will have a fair chance of access. We need to find adequate solutions and there is a lot of effort to find them from all parties”.