FIBA Secures Twitter Partnership for World Cup

September 1, 2014

FIBA, the International Basketball Federation, has agreed a strategic partnership with Twitter which has already begun at the 2014 FIBA Basketball World Cup.

For the first time ever, fans will get live scores from every game of FIBA’s flagship event on Twitter. All they have to do is tweet ‘@FIBA scores’ to find out in real time how their favourite team is performing.

The partnership also includes initiatives through Vine Booth and Twitter Mirror. Fans will have the chance to see what the players are like off the court, by going behind the scenes for unique and unprecedented access.

Fans can also look forward to posing with giant #Spain2014 hashtags outside Palau Sant Jordi in Barcelona (6-11 September) and the Palacio de los Deportes in Madrid (6-14 September), the venues hosting the Final Phase of the tournament.

The collaboration between FIBA and Twitter is also valid for the 2014 FIBA World Championship for Women.

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