FIBA Reveals Digital Output for Basketball World Cup
By Community | September 19, 2014
The 2014 FIBA Basketball World Cup have revealed the digital output on FIBA’s platforms.
On FIBA’s YouTube Channel, the more than 500 videos from Spain 2014 resulted in over 30 million views and the channel doubled its number of subscribers with more than 126,000 people now following FIBA on the platform.
FIBA Secretary General and International Olympic Committee (IOC) Member Patrick Baumann said: “The accomplishments and milestones achieved during the 2014 FIBA Basketball World Cup prove that we have established a very strong presence on digital platforms. Moving forward, FIBA will continue to bring our events closer to our fans using innovative digital tools. Basketball is a young sport with youth fans and we always have to keep in mind having the most efficient way possible to reach our audience across the globe.”
Claude Ruibal, Global Head of Sports for YouTube said: “Spain 2014 was a sensational event for FIBA and for YouTube. The FIBA digital team created tons of audience engagement by posting lots of high quality clips and highlights that helped fans get a broader and deeper connection with the game.”
Posts on FIBA’s Facebook page reached 189 million people and received more than 5 million likes.
Meanwhile, more than 4.3 million tweets about the FIBA Basketball World Cup were sent during the tournament, with 866,000 of them using the official hashtag #Spain2014. The 360 degree vine videos of the winning teams generated a huge engagement and were played over 3 million times.
FIBA.com/Spain2014 had 33 million visits and 90 million page views over the course of the tournament.
The FIBA Game Center App was downloaded more than 250,000, generating 1.4 million visits and 8.5 million page views.