FIBA Agrees 2019 World Cup Licensing Deal

By Shantanu Srivastav | June 27, 2018

The International Basketball Federation (FIBA) has agreed to a licensing deal for the 2019 World Cup in China and also revealed plans to open a new academy in the country.

FIBA, in collaboration with the Infront China arm of the Infront agency, will work with Promotional Partners Worldwide (PPW) and Beijing Sinocraft Culture Development Co. (BSCD) to develop a range of merchandising products for next year’s competition.

Clothing, headwear, toys, souvenirs, homeware and books will be available for retail on-site at official promotional events in the lead-up to the World Cup, as well as during the tournament itself.

Under the Global Licensing Program agreement, Hong Kong-based PPW will serve as global master licensee and hold exclusive rights to produce and sell officially licensed products as well as manage retail operations.

FIBA Secretary General, Patrick Baumann, said: “The launch of the Global Licensing Program is an important step in the promotion of the Fiba Basketball World Cup and as part of the build-up to the tournament. It also presents an excellent opportunity to further enhance the fan’s experience of the World Cup while also enabling them to tangibly bring the competition home.”

Meanwhile, the International Basketball Federation has announced plans to open an academy in Beijing. The facility will be the first of its kind in the world to have an endorsement from the sport’s global governing body.

The 2019 World Cup gets underway on August 31st.