FEI Extend Broadcast Deals With EBU & IMG

The International Equestrian Federation (FEI) has renewed its long-standing broadcast partnerships with the European Broadcasting Union (EBU) and IMG until the end of 2022.

The terms of the deal have not been revealed but following what has been described as a ‘hotly contested’ bidding process, the new agreements with EBU and IMG will provide the FEI with a guaranteed eight-figure sum.

The continued partnership with EBU includes broadcast rights to the FEI’s flagship events, including the FEI World Equestrian Games (2018 and 2022), the FEI European Championships (2015, 2017, 2019 and 2021), and the FEI World Cup Finals through to the 2018/19 season.

EBU members have agreed to substantially improved broadcast commitments in the terrestrial, free-to-air sector which will see equestrian sport being shown by public broadcasters throughout Europe.

The renewed agreement with IMG sees the company remain as the FEI’s international distributor.

IMG will be in charge of distributing the world’s most prestigious and popular equestrian series, including the FEI World Cup and the FEI Nations Cup circuits for the next five years.

IMG will also be responsible for the distribution of broadcast rights to the FEI World Equestrian Games™ (2018 and 2022) and the FEI European Championships (2015, 2017, 2019 and 2021) that fall outside the agreement with EBU.

EBU and IMG will continue to work in close partnerships with the FEI on the further development and expansion of its television rights distribution.

“We are delighted to be selected by the FEI to extend our existing partnership for another eight years”, Stefan Kürten, EBU Director Sports & Business said.

“This new agreement will allow the FEI and EBU Members to further develop equestrian sport.

“It shows the commitment of EBU Members to extensively broadcast this Olympic sport on free-to-air channels, and we look forward to building on our previous success by increasing the exposure of equestrian sports and strengthening our relationship with the FEI.”

Michel Masquelier, Chairman, IMG Events & Media said: “We have developed new relationships with broadcasters around the world over the last five years to familiarise them with the top equestrian events.

“We are confident this new agreement will enable us to continue to grow and strengthen those partnerships and to promote the sport to a wider audience.

“It’s an exciting prospect and we look forward to working alongside the FEI for a further eight years.”

“The renewal of our broadcasting partnership with EBU and IMG through to 2022 comes with substantially improved terms and, on top of CNN’s pre-existing commitment to expand its coverage, provides our sport with the perfect showcase for existing fans and for an increasing fan-base world-wide”, FEI Secretary General Ingmar De Vos said.

“The fact that we had so many bidders for the process shows that equestrian sport is seen as a really valuable property by the market’s key decision makers.

“Our partners at EBU and IMG are investing in a product that they truly believe in and they’ll be delivering more equestrian content to more viewers than ever before.

“We are looking at continuing unprecedented growth in the global coverage of our sport, both in the Olympic and non-Olympic disciplines.”