3D Digital Venue

FC Cincinatti Display New Stadium To Supporters Via Virtualisation Technology

July 24, 2020

Major League Soccer is in the midst of an unstoppable expansion, gathering more and more American supporters and attracting the attention of international spectators, with the latest new franchise, Charlotte FC, confirmed this week.

One of the newest franchises to enter MLS is FC Cincinnati, who entered their debut season in the league in 2019. Upon the approval of the team’s incorporation, ambitious plans were drawn up for the construction of a top MLS stadium. West End Stadium is to be the new home of FC Cincinnati, with a capacity of over 25,500 fans, and a modern and welcoming design. 

Although the opening is scheduled for 2021, it is already possible to see what the final look of the stadium will be like thanks to its 3D representation. The 3D Digital Venue team has been responsible for the virtualisation of West End Stadium, with the goal of providing fans with an accurate view of their new home as well as to start organising the technical aspects of the transition to the new venue.

This is possible thanks to the technology provided by 3DDV, which allows for an accurate interpretation of all aspects of the venue, such as seat positions, colors, textures and materials. The result is a 3D model in the form of a widget that is integrated into the teams ticketing platform, SeatGeek, making the season ticket buying process both visually appealing and simple for all FC Cincinnati fans in their first season at the new stadium. 

In addition, all the VIP spaces have been virtualised to offer future guests a true representation of the premium area amenities. Customers interested in this type of product will be able to see the exact suite or club they are interested in, as well as its decoration and view perspective of the pitch.  


3D Digital Venue  is a technology solutions company that creates 2D and 3D images of stadiums, arenas and other types of live event spaces, offering ticket buyers the opportunity to view the venue, and their view of the performance area, during and after the ticket buying process.

Founded in 2012 and headquartered in Barcelona, Spain, 3DDV’s technology currently integrates with over 35 different ticketing platforms in 20 countries, virtualising some of the most iconic venues in the world, including Staples Center in LA, Wembley Stadium in London and Stadio Olimpico in Rome. 3D Digital Venue has been successfully building best in class 360-degree 2D and 3D interactive solutions that excel in delivering greater fan satisfaction, increasing season ticket holder renewal rates and providing special viewing for prospective VIP buyers.

3D Digital Venue