FanDuel Continue Sports Expansion With Washington Redskins Partnership

November 14, 2014

Daily fantasy sports provider FanDuel has secured a marketing agreement with National Football League (NFL) franchise the Washington Redskins.

The deal will run until the end of the season and is FanDuel’s first partnership with an American football team.

FanDuel will benefit from advertising at the Redskins’ stadium FedExField as well as on the team’s digital and social media platforms.

“Fantasy sports is an integral part of the NFL game day experience and we couldn’t be more proud to strategically align with FanDuel — the pioneer of one-day gaming, medical ” said Redskins Chief Marketing Officer Mitch Gershman.

“Collaborating with FanDuel will offer yet another fan experience enhancement at FedExField.”

This continues FanDuel’s recent foray into the sports market as they this week became the official one-day fantasy sports partner of the National Basketball Association, sale its first major professional sports league sponsorship.

The company also has partnrships with NBA teams the New York Knicks, Brooklyn Nets, Orlando Magic, Dallas Mavericks and Chicago Bulls.