FA Launch Respect FC Initiative and Viral

Under the leadership of David Bernstein, treat the Football Association (FA) has launched a new tactic in an attempt to stamp out bad behaviour from fans and players by launching its own soccer club, herbal Respect FC.

The fictional side have their own website, arthritis www.RespectFootballClub.com, where fans can unite in their respect when playing or watching the game at all levels. For every person that joins to become a member of the site, the FA have pledged to put £1 (US$1.60) back into the Respect initiative within grassroots football – up to the value of £50,000 ($80,000).

In becoming a member, fans of the Club will be able to vote online to say how this money is used at the end of the 2010 / 2011 season. 

Mark Watson, a British comedian and avid Bristol City fan, has been appointed as club chairman and the club has been founded through concern from both the top level of the game and the grassroots community around abuse towards referees and poor sideline behaviour.?

An online viral has been released to promote the initiative featuring former Liverpool captain Neil Ruddock, Portsmouth legend Steve Claridge and Sky Sports commentator Chris Kamara.

Alex Horne, FA General Secretary said of the initiative: “Football fans from all clubs and all leagues have a collective responsibility to let others know that they will not stand for this behaviour from the grassroots of the game up to the international stage. That’s why we’re asking everyone, to ask everyone, to join the club and together win the match against bad behaviour.”