F1 Driver Heikki Kovalainen Gets New Helmet Sponsor Angry Birds

March 16, 2012

Finnish Formula 1 driver and closet Angry Birds enthusiast Heikki Kovalainen is going public with his love for the Rovio game by agreeing a new sponsorship and co-branding deal with the gaming company. 

The highlight of this new agreement is that Heikki’s helmet will be redesigned to make him look like a peeved red-feathered avian, which first will be seen starting at this weekend’s Australian Grand Prix.

There’s more to come, as well, since Heikki and Rovio are planning to sell related merchandise and also introduce a web game in the summer, which will feature “fun Angry Birds game levels with a racing theme in addition to other bespoke content.”

by Ismail Uddin