Exclusive: Toronto 2015 Set to Add a ‘dozen’ New Sponsors
By Community | July 7, 2014
By Ismail Uddin
Toronto 2015 chief Saad Rafi has revealed they will be announcing 12 new sponsorship deals in the coming weeks.
The Toronto 2015 Pan Am / Parapan Am Games partnership programme has already seen a number of sponsors come on board with Molson Coors the latest to come on board. Rafi, who was appointed CEO in January, believes they ‘have nice mix of local firms as well as international firms’ but suggested they were ‘not finished yet’.
Speaking to iSportconnect, Rafi said: “We will be announcing maybe a dozen more sponsorships over the ensuing weeks.
“I am a person not easily satisfied so I would like more of corporate Canada to see the value of the games and that continues to happen.
“When we add the next dozen that we are about to add than I think we will have about 25+ sponsors, I’m not sure how I define enough, we have a lot of interest yet to tap.”