Exclusive: New Havas Recruit Gordon Lott Looking to Improve Company’s Record Growth

By Ismail Uddin

Gordon Lott, ampoule the newly appointed Managing Director of Havas’ UK operations, wants to build on the record business growth of 2012.

Lott was hired by HS&E after an eight year period with Lloyds Banking Group where he worked as the  Olympic Marketing & Group Sponsorship.

He now joins Havas, who enjoyed a successful 2012. The global network achieved record business numbers and Lott hopes to enjoy increased success.

Speaking exclusively to iSportconnect, Lott said: “I would like to build on the record new business growth in 2012 and develop HS&E’s strategic, creative and operational strengths, while helping the business adapt to meet the changing demands of clients, evolving consumer attitudes and behaviors, and new ways brands and consumers are engaging with each other.”

In 2012, the global network achieved record new business heights, working with eleven London 2012 sponsors, integrating US-based experiential pioneers ignition and forming strategic alliances with Seven46, the UK-based editorial communications and bid specialists, and experiential marketing agency Benza in Brazil.

Lott will be responsible for overseeing the daily business operations, client relations, strategy and new business development for the UK agency.

Lott added his delight at his new role: “I’m really pleased to be joining HS&E, an award winning agency in the UK and internationally, with a great team of people, a strong, trusted brand, and a reputation for delivering insight led, creative solutions for clients.

“Joining HS&E stood out as the exciting opportunity that will help me fulfill my ambitions, and I’m really excited about helping HS&E realize its potential.

“Working in an agency gives you more opportunities to respond to changing market dynamics, create and deliver more programmes across a broad set of clients, and continually test yourself in a very competitive industry.”

In an official press release, Lucien Boyer, President & Global CEO, HS&E said: “We are thrilled that Gordon will be heading up the London team. He brings a wealth of experience in sponsorship and brand activation, having delivered a meaningful and commercially-successful Olympic partnership program for Lloyds that created a legacy with employees, customers and communities across the UK. 

“In a fast growing and competitive UK market, Gordon’s leadership, track record, and fresh approach will help drive new opportunities for our business, while building on successful programmes, such as the Powerade Sports Academy, work for Olympics sponsors such as EDF,Eurostar, Lloyds Banking Group and Atos, and specialist research for the Premier League, The FA, The LTA, and Lucozade, among others.

“Our UK team plays a crucial role in the development of our global strategy and ambitions. I am confident that Gordon will help accelerate HS&E’s growth and evolution in a competitive UK marketplace, and take our agency to the next level.” 

Mark Craze, CEO, Havas Media Group UK, said: “We are excited to welcome Gordon to manage and grow the HS&E UK operation. Having the right talent pool and leadership team is essential to our success.  Gordon’s appointment will help develop synergies and new business opportunities with Cake Group, Havas Media, and the rest of Havas in the UK at an important moment of the development and integration for our Group. ”

Lott replaces Keith Impey, who moves on to the global side of the business and develop global projects.