Everton Fanatics

Everton Expands Merchandising Deal With Fanatics

By Taruka Srivastav | February 15, 2019

Everton FC has renewed its partnership with sports merchandising company Fanatics as the club’s official retail partner, supplying a range of products including replica kits, training ranges, fashion collections, gifts and novelty items.

Under the new deal, Fanatics will also operate the retail outlets in Liverpool, Everton One at Goodison Park, Everton Two in the city centre, as well as the online store at evertondirect.com.

Fanatics have been Everton’s official retail partner since 2009 under a 10-year, deal worth £32 million.
Sasha Ryazantsev, Everton’s Chief Finance and Commercial Officer, said: “Fanatics is the global leader in sports merchandise and we’re delighted to expand our partnership with them.”

“The deal also supports our longer-term plans for our retail operation, including extensive work on planning for the move to Bramley-Moore Dock. Thanks to this agreement, Fanatics will continue to deliver and grow Everton’s global retail operation regionally, nationally and internationally.

Fanatics International President Steve Davis, said: “Everton is a fantastic club and we’ve developed a deep relationship with them that has successfully led to this new, innovative retail partnership. It allows us to plan for the future and cater to fan expectations on a long-term basis.”

“We’re particularly excited that Everton joins a list of international partners to adopt Fanatics’ vertical manufacturing model, which will significantly improve the overall supply chain and enable us to cater to the modern-day, on-demand needs of Everton’s global fan base.”

Everton Fanatics