Eurovision Media Services Remains Athletics Host Broadcaster For Long Run

The EBU and European Athletics have renewed their agreement for worldwide media rights through 2027. Their partnership began in 1981.

The agreement covers the worldwide television and radio rights for European Athletics’ major events from 2020 to 2023 and from 2024 to 2027, including the Paris 2020 European Athletics Championships, and the flagship championships in 2022, 2024 and 2026.

Eurovision Media Services (EMS), the business arm of the EBU, will act as a Host Broadcaster for key events, including the European Athletics Championships from Paris 2020 through to 2026 through its production subsidiary Eurovision Production Coordination. The events will be distributed to rights-holding broadcasters over the Eurovision Global Network.

The 2022 and 2026 editions of the European Athletics Championships will again be part of a multi-sport championships in the new seven-sport model begun this year in Berlin and Glasgow.

Other events included in the agreement are the European Athletics Indoor Championships, including the 2021 edition in Torun, Poland, the biennial European Athletics Team Championships, the annual European Cross- Country Championships, as well as the European Athletics U23, U20 and U18 Championships.

European Athletics President Svein Arne Hansen said, “Athletics is a hugely popular sport and it is vitally important for its future that it continues to be showcased and promoted on the biggest platform of all, which is free-to-air television. We believe our long-standing and valued partnership with the EBU ensures that this will remain the case.”

Christian Milz, CEO of European Athletics, said, “Alongside the bedrock of our sport continuing to appear on the major television channels, we believe there is a huge untapped potential on social and digital channels for both traditional and new formats of athletics that we will look to develop in partnership with the EBU in order to reach new audiences.”

Stefan Kürten, EBU Director of Sport, who has been a guest speaker at several iSportconnect events, said, “The EBU is delighted to renew this long-standing relationship with European Athletics, demonstrating our ongoing commitment to the sport and enabling us to continue to offer our unrivalled network of free-to-air broadcasters and partners the very best sporting action.”

“This agreement utilises the full range of EBU services and will also see the EBU and European Athletics build on innovative solutions for a greater digital presence. We have seen our partnership develop and grow over the years and look forward to continuing this exciting relationship to bring athletics alive for the millions of fans worldwide.”