Eurosport signs new superbike deal

September 16, 2010

European sports network Eurosport has secured live TV and online rights to the MCE British Superbike Championship, it has been announced.

The network has agreed a five-year deal, enabling it to retain the domestic UK Superbike championships up until 2015.

Eurosport’s agreement with MotorSport Vision (MSV) will see the Superbike series broadcast live and exclusive in the UK, with race action also seen across Europe on Eurosport 2.

MSVR chief executive Jonathan Palmer said: “I am delighted that MSV has agreed a new five-year contract with Eurosport to broadcast British Superbikes live throughout the world.

“BSB is the most successful national motorsport series in the UK, attracting more spectators and a greater TV audience than any other motor racing in Britain, whether on two wheels or four.”

Director of British Eurosport, Dave Kerr, added: “I am thrilled that we have been able to retain the British Superbike Championship on British Eurosport.

“We have worked really closely with MSV to grow the popularity of this great championship series and I believe this deal is an endorsement of our excellent production, comprehensive coverage and consistent scheduling.

“I’d also like to thank our increasingly large number of loyal and passionate viewers for making the show a major ratings success for us.”