Eurosport To Publish Real Time Tokyo 2020 Highlights on Twitter
October 15, 2019
Discovery and Eurosport, the Home of the Olympics across Europe, have announced a broad content publishing and ad sales partnership with Twitter for the forthcoming Olympic Games Tokyo 2020.
Eurosport will now publish real-time highlights of the 2020 Olympic Games in Tokyo on Twitter after signing the partnership with the website.
It will bring Twitter users world-class content, extensive event highlight clips featuring medal-winning moments and the most exciting and locally-relevant moments during the Olympic Games.
Discovery and Eurosport will also offer the International Olympic Committee TOP partners dedicated content marketing solutions to further promote their global brands alongside the Olympic Games in Europe.
Paul Rehrig, General Manager, Eurosport Digital, said: “We’re thrilled to be teaming up with Twitter in a collaboration that will bring Eurosport’s award-winning Olympic Games coverage to even more people across the continent. Twitter is the premier platform for live content and conversation and the perfect place to extend the reach of Eurosport’s coverage of Tokyo 2020.”
Kay Madati, Global Vice President and Head of Content Partnerships at Twitter, said: “People come to Twitter to discover and talk about what’s happening and The Olympics will be the biggest moment in sports in 2020. We’re excited that Eurosport will bring real time highlights and live coverage of the Opening and Closing ceremonies to fans across Europe, fuelling the robust Olympics conversation that will be happening on Twitter.”
