Eurosport Provide 3D Content for New Nintendo Console
January 20, 2011
Eurosport have announced a two-year, pan-European partnership with Nintendo to provide 3D sports content for the company’s new 3D console. The agreement represents the latest move by Eurosport into 3D, after becoming one of the most prominent supporters of 3D development over the past 18 months.
Nintendo 3DS will now receive exclusive and extensive exposure via Eurosport across their multi-media communication platforms including TV, Internet and mobile broadcasts.
Eurosport Group chairman and CEO Laurent-Eric Le Lay stated: “We are pleased to partner with Nintendo to provide compelling sports video content for the newest game console, 3DS.”
He added: “Eurosport has always been at the forefront of new technology and this partnership is another demonstration of our commitment to innovation and our ability to reach new audiences by making Eurosport content available on as many platforms as possible.”