Eurosport offering London 2012 advertising spots
By Community | July 28, 2010
European sports broadcaster Eurosport has started the selling of advertising spots surrounding the London 2012 Olympic Games, as well as around broadcasts linked to the Games in the two years leading up to them.
“Road to London” is the marketing campaign offering advertising opportunities around international sporting events featuring Olympic sports.
The main events in the scheme are the major European and World Championship events that as qualifiers for the 2012 Olympic Games.
There will also be an environmental initiatives developed by the organisers of the Games, and magazine programmes focusing on the athletes and events appearing at the Games.
Nearly 75 per cent of Eurosport’s schedule is made up of Olympic sports. It has created advertising-funded programming around the theme.