Eurosport Multimedia Platform “The Best in Europe”

July 7, 2011

An EMS Survey has stated that a strong performance in Eastern Europe, premium sports rights and a successful digital strategy have once again confirmed Eurosport Group’s multimedia platform as the No.1 in Europe 

The survey, the only one to measure all multimedia devices of PETV channels, found that Eurosport’s combined platform reach across TV, online and mobile out-stripped nearest rivals MTV by 28 per cent among the EMS target demographics.

A report said that Eurosport, the group’s flagship TV channel and live sports specialist, ranks No.1 PETV channel – for the 16th consecutive year – showing that sport remains the key audience driver across all times categories and ahead of other genres such as news.

Meanwhile, Eurosport 2 cemented its status as one of Europe’s fastest growing TV channels with a gain of 25 per cent in weekly reach versus 2010. The channel exclusively broadcasts the German top football league live to 23 territories in a deal lasting until 2015, and the EMS performances demonstrate how the group’s strategy of premium rights acquisition is enhancing the regional offer and boosting audiences.

The survey also stated that is the leading web and mobile sports destination in Europe. Laurent-Eric Le Lay, CEO and Chairman of Eurosport Group, said: “The EMS results are extremely positive as they demonstrate Eurosport’s leadership in Europe with excellent gains in key markets for Eurosport 2.

“Our leadership is both geographical and technological. has been innovating since its launch in 1999 and the latest EMS figures for mobile reach underline the success of our digital strategy.

“Whether on TV, online or mobile Eurosport provides first-class content such as premium exclusive Bundesliga rights, which help build a strong brand and fulfil our brand promise: to deliver top content anytime, anywhere and on any device.”