Europcar Renew Sponsorship of Cycling Team

Car rental firm Europcar have extended their sponsorship deal with Team Europcar until the end of the 2015 cycling season.

Europcar has supported Jean-Rene Bernaudeau’s team for three years and according to an official release the new deal will have a ‘particular emphasis on visibility at international events.’

Marcus Bernhardt, viagra sale Europcar Group Sales Manager said: “At end of 2010, discount Europcar chose cycling, because it is a sport that reaches out to the public and is practiced around the world.

“The attributes and values of the sport reflect those of our Group, an international company that is close to its customers, attentive to their travel needs and that innovates to create the service solutions of tomorrow.

“We are very proud to continue this great adventure and we have no doubts that the sponsorship will continue to give us complete satisfaction.”

The deal with Team Europcar has allowed the rental firm to strengthen its ties with various target groups and to further its B2C approach by increasing awareness.

Eric Dodin, General Manager of Europcar France, commented: “Team Europcar is a leading team and a powerful source of visibility, especially during the Tour de France.

“To give you an example, total top of mind awareness of the brand jumped by 8 points in France following the first year of sponsorship in 2011.

“We are very proud of this team, which carries our brand’s colours with such style and is so hungry for victories!”